PRIVACY POLICY

This Privacy Policy explains how Good Zoo Bad Zoo (“we”, “us”, “our”) collects, uses, discloses, stores, and protects personal data obtained through goodzoobadzoo.com (“the Site”). By accessing or using the Site, you acknowledge and agree to the terms of this Policy.

1. Scope and Application

This Policy applies to all visitors, users, subscribers, and individuals who access, browse, or interact with the Site. It governs all personal data processed by us in connection with the Site and associated services including email lists, marketing activities, and communication features.

2. Categories of Data Collected

2.1 Information You Provide Directly

We may collect personal data you voluntarily provide, including but not limited to:
• Name
• Email address
• Information submitted via forms, surveys, comments, downloads, or communication tools
• Any messages or materials you submit

2.2 Information Collected Automatically

We may automatically collect:
• IP address
• Device identifiers, operating system, and browser type
• Access times, pages visited, referring URLs, and usage metrics
• Cookie data (see Section 7)

This information supports analytics, security, performance, and optimisation.

3. Legal Basis for Processing

We process data on the following lawful bases:
• Consent — email subscriptions, marketing communications, and non-essential cookies
• Legitimate interests — maintaining and improving the Site, preventing fraud, ensuring security, and analysing usage
• Legal obligation — compliance with applicable laws and requests from authorities

4. Purposes of Processing

Personal data is processed to:
• Provide access to the Site
• Deliver newsletters and updates
• Respond to enquiries
• Monitor and improve Site performance
• Enhance user experience
• Ensure security and fraud prevention
• Maintain internal records and backups

5. Data Sharing and Disclosure

We do not sell or lease personal data. We may disclose data to:
• Service providers (hosting, email, analytics)
• Legal or regulatory authorities when required
• Professional advisers (legal, cybersecurity) for compliance

Third parties must process data in accordance with applicable law.

6. International Transfers

Your data may be processed or stored outside the UK. We implement safeguards to ensure adequate protection.

7. Cookies and Tracking Technologies

The Site uses cookies, pixels, tags, and analytics tools for:
• Core functionality
• Statistical analysis
• Performance monitoring
• Improving relevance
• Supporting embedded content

Disabling cookies may affect functionality.

8. Data Retention

We retain personal data only as long as necessary for the purposes described or as required by law. Data no longer required will be deleted or anonymised.

9. Data Security

We employ appropriate technical and organisational security measures. No system is entirely secure, and we cannot guarantee absolute protection.

10. Your Rights

You may have the right to:
• Access your personal data
• Rectify inaccurate data
• Request erasure
• Restrict or object to processing
• Withdraw consent at any time
• Request portability

To exercise these rights, please contact us.

11. Children’s Data

The Site is not directed at children under 13. We do not knowingly collect such data; any discovered will be deleted.

12. Changes to This Policy

We may update this Policy at any time. Continued use of the Site constitutes acceptance of the revised Policy.

TERMS AND CONDITIONS

These Terms govern your access to and use of goodzoobadzoo.com (“the Site”). By accessing or using the Site, you agree to be bound by these Terms.

1. Intellectual Property Rights

All content on the Site — including text, images, graphics, audio, video, and digital downloads — is owned or licensed by us and protected by intellectual property laws. You may not reproduce, distribute, modify, or create derivative works without written permission.

2. Permitted Use

You must use the Site lawfully and refrain from:
• Disrupting Site functionality
• Introducing malware or harmful code
• Conducting unauthorised scraping, extraction, or automated access
• Engaging in fraudulent, misleading, or harmful activity

3. User-Generated Content

If you submit content via comments, forms, or uploads, you grant us a perpetual, royalty-free licence to use, reproduce, modify, and display such content. You warrant that you own all rights to the submitted content.

We may remove content that is unlawful, offensive, defamatory, or inappropriate.

4. Email Subscriptions

Providing your email address constitutes consent to receive updates and marketing material. You may unsubscribe at any time.

5. External Links

The Site may link to third-party websites. We are not responsible for their content, privacy practices, or security. Accessing third-party sites is at your own risk.

6. Disclaimers

The Site is provided “as is” without warranties of any kind. We do not guarantee that:
• The Site will be error-free or uninterrupted
• Content is accurate or complete
• The Site will meet your expectations

Nothing on the Site constitutes legal, professional, financial, or factual advice.

7. Limitation of Liability

To the fullest extent permitted by law, we disclaim liability for all direct, indirect, incidental, consequential, or punitive damages arising from:
• Use or inability to use the Site
• Reliance on content
• Errors or omissions
• Security breaches
• Third-party actions or failures

8. Indemnification

You agree to indemnify us against any claims or losses arising from your use of the Site or breach of these Terms.

9. Governing Law

These Terms are governed by the laws of England and Wales. Disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Termination

We may suspend or terminate access to the Site at any time without notice.

11. Severability

If any part of these Terms is deemed unenforceable, the remaining parts remain in effect.

12. Changes to These Terms

We may update these Terms at any time. Continued use of the Site constitutes acceptance of the revised Terms.

13. Contact

For queries regarding these Terms or the Privacy Policy, please contact us.

GENERAL DISCLAIMER & CONTENT NOTICE

1. Nature of Content

The Site includes research, commentary, opinion, analysis, satire, and fictional material. It is provided for general information and public interest discussion.
It is not intended to make or imply allegations of wrongdoing against any specific zoo, organisation, or individual unless clearly supported by publicly available evidence.

2. No Professional Assertions

We do not guarantee that Site content is complete, accurate, or up to date. Zoology, conservation, and animal welfare are complex and evolving fields. Content should not be taken as professional or factual advice.

3. Fair Comment & Public Interest

Critical discussion of zoos or conservation systems is presented as fair comment, opinion, or analysis based on publicly available data and industry patterns. It should not be interpreted as factual allegations about any specific entity unless explicitly stated.

4. Fictional Content

Sections relating to the novel Good Zoo, Bad Zoo, Dead Dad — including characters, events, and scenarios — are fictional. Any resemblance to real people or events is coincidental.

5. External Sources

Where third-party reports are cited, we rely on their accuracy and accept no liability for errors originating from external materials.

6. User Interpretation

Users are responsible for how they interpret and use Site content. We are not responsible for misinterpretation, misuse, or out-of-context reading by third parties.

7. No Endorsement or Affiliation

Good Zoo Bad Zoo is independent and not affiliated with or endorsed by any zoo or zoological organisation. References to zoos are for commentary, review, educational, or fictional purposes only.

8. Content Updates

We may update, clarify, or remove content at any time if it is identified as inaccurate, unclear, or potentially misleading.

9. Reporting Concerns

If any individual or organisation believes Site content could be unclear or misinterpreted, they may contact us for prompt review.

DEFAMATION PREVENTION STATEMENT

Good Zoo Bad Zoo is committed to responsible discussion on matters of public interest, including zoo practices, animal welfare, and conservation.
Critical content on this Site is based on:
• Publicly available information
• Documented incidents
• Industry patterns
• Clearly identified opinion or creative work

We do not publish allegations about any specific zoo or individual unless supported by reliable sources.
If any party believes content may be inaccurate or unclear, they may request review or clarification.

CREATIVE CONTENT DISCLAIMER

This Site includes fictional material related to the novel Good Zoo, Bad Zoo, Dead Dad.
Characters, storylines, and events are fictional and not intended to depict real individuals or real situations unless explicitly stated.

NO AFFILIATION WITH ZOOS

Good Zoo Bad Zoo is an independent platform.
We are not affiliated with, sponsored by, or connected to any zoo, aquarium, wildlife park, or zoological institution.
Any references to such facilities are for commentary, educational purposes, or fictional context only.